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瑞香米业 新闻资讯
质量高和品牌认可度高的“好大米”为什么销售情况不乐观
发布时间:2020.08.22

    DAMISHIWOMENSHENGHUOZHONGBIBUKESHAODEZHUSHIZHIYI,HENDUORENRENWEIZHIYAODAMIDEZHILIANGHAO,PINPAIRENZHIDUGAOJIUNENGMAIDEHENHAO,QISHIBURAN,HAOCHANPINYAOMAIHAO,BUGUANSHIZAIZISHENDEXIAOSHOUSHANGHAISHIDAJIALIDU、WEIHUSHICHANGGONGPINGJINGZHENGSHANGDOUYAOZUOHAOCAIXING。XIAMIANWOMENJIUQUKANKANWUCHANGDAMIDEXIAOSHOUDEQINGKUANGBA。

    ZHEIXIETIAN,WUCHANGDAMIYUSHANGLEFANNAO。JUSHUOYINWEISHICHANGSHANGMAOPAIDAMITAIDUO,ZHIJIEJIANJIEDAOZHILIANGNONGDAMIJIYA,HUOZHEMAIBUCHUHAOJIAQIAN,“JIALIKUIJISHAZHENLIKUI”。XIJIUYIXIA,ZICONGWUCHANGDAMIHUODEDILIBIAOZHICHANPINYILAI,ZHEIZHONGFANNAOSIHUJIUMEIYOUTINGZHIGUO。BUDURUCI,QITAHUODEDILIBIAOZHIDECHANPIN,ZHURUYANGCHENGHUDAZHAXIE、GANNANQICHENG、LUOCHUANPINGGUODENG,JUFANZAISHICHANGSHANGCHIDEKAIDE,JIHUDOUYOUTONGYANGDEFANNAO。

    HUOSHIHAOHUO,PIANPIANBEI“MAIHUAI”LE,WENTICHUZAINALI?DANGRANYUJIAMAOTAIDUOYOUGUAN。SHICHANGZAOJIASHIGELAODANANWENTI,WULUNGUOJIHAISHIGUONEI,HAOPAIZIDOUCHIGUOZHEIZHONGKUI。BUGUO,XIANGDAMI、PANGXIEZHEIYANGDEDILIBIAOZHICHANPIN,ZAIYIGEQUYUNEIJIHUGONGKAIJIAMAO、JINRENJIEZHI,BINGBUDUOJIAN。ZHEILIMIAN,DANGRANYOUDILIBIAOZHICHANPINDETESHUXING,BIRUDILICHANPINTONGCHANGANZHAOXINGZHENGQUHUASHENBAO,YUZHILINJINDEDIQU,KENENGZIRANTIAOJIANYIYANG,CHANPINZHILIANGBUXIANGSHANGXIA,“BANGMINGPAI”ZHEJIUYOUXIELISUODANGRANLE。

    既然是区域品牌,对各地来说,当然越多越好,所以许多地方对申报地理标志很积极,有的地方还有考核,成为一种政绩,这进一步催生了地方热情。但是,地方政府对如何维护品牌并不内行,得到授牌后,有的是本地生产者谁都可以用,有的是协会出面打理,交钱就行,还有的是上届领导抓了几个品牌,新的领导就抓别的品牌,对老牌子视而不见。这种短期行为特征,导致许多授牌后续问题难以解决。比如,假冒之类,好卖的假冒横行,不好卖的束之高阁,连本地人都不知道。

    DUIQUYUNEISHENGCHANZHE,DILIBIAOZHICHANPINDUISUOYOURENDOUSHIHAOSHI。JIRANSHISUOYOUREN,JIUBUSHUYUDUJIA,DAJIADOUKEYI“SHANGCHE”,DANSHEIDOUMEIYOUNENGLICHUMIANWEIHUPINPAI,SHEICHUMIANWEIHUDOUKENENGCHENG“WUMINGYINGXIONG”,ZUOWUWEIXISHENG,“DABIANCHE”JIUBUZHIBUJUECHENGWEIZHUDONGHUOBEIDONGXUANZE,XIANZHUANQIANZAISHUO,YIZHIPINPAILUANXIANGCONGSHENG。TONGSHI,HENDUODILIBIAOZHICHANPINBENSHENXUYAOBUDUANGENGXINGAILIANG,BURANJIUHUIMANMANTUIHUA。DANGEZIDACHE,GEGUYANQIAN,YOUDEDILICHANPINHUIZHUJIANPINZHIRUOHUA、MINGBUFUSHI,BEIQITACHANPINGAIGUOTIDAILE。

    YINCI,HAOCHANPINYAOMAIHAO,CONGXIAYOUZHONGDUANLAISHUOXUYAOJIADADAJIALIDU、WEIHUSHICHANGGONGPINGJINGZHENG;CONGSHANGYOULAISHUO,HAISHIYAOZUOHAOZIJI,BIERANGDUANQIXINGWEIHUILECHANPIN,HUILESHICHANG。HAOCHANPIN“MAIHUAI”,WENTIHEYUANYINHENDUO。DANSHI,WENTIZAIDUO,ZHIYAOZHENZHUAZHENGAN,MEINIANJIEJUEYIDIAN,MEINIANHUAJIEYIGE,GAIGUANDEGUANDAODI,GAIFANGDEFANGDAOWEI,YINIANJIEYINIAN,YIJIEJIEYIJIE,LAOHUATIZHONGHUIDEDAOXINJIEDA。BUXIAZHENGONGFU,BUMOUHUAZHANGYUAN,YIKUAIPAIZIHENNAN“CHIDAODI”。YUQINIANNIANZAI“FENGKOUQI”ZHANTAILIANGXIANGHANKOUHAO,BURUXIAGONGFUZHAZHASHISHIBAZIJIZUOCHENGSIJIDEFENGJING。DANGRAN,ZHEISHUODEBUZHISHINONGCHANPIN。


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